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Trend Forecasting has Shifted Exponentially. How Valuable is it Today?

Forecasting is more critical today than ever before. With all that we have experienced, it is necessary to guide businesses along the right path into the future; considered value from a Trend agency is imperative for the future of a brand. 

As the last 18 months have propelled the Fashion Industry with such speed, we must re-evaluate how and where we sit in the new global dynamic through existential means. And so, to evaluate the ‘means to an end’, Trend Forecasting has become an integral component in understanding the future of businesses. However, a poignant question emerges: how can Trend forecasting services help brands predict the future when a sea of images and a broad spectrum of intel are available at the touch of a button? And with this in mind, how can brands identify the difference between available information that may only last for a ‘New York minute’ and future strategies that fashion professionals can use to develop cases and scenarios for future adoption? (…)

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