About me

Transformational Leader with expertise conducting commercial analysis of key trends, connecting Art, History, and cultural references to future trend, catwalk, street style, and social influences across colour, print, apparel, footwear, accessories, and beauty. I am a multifaceted and accomplished professional with direct experience driving measurable corporate success through tactical management of teams, product marketing, and brand performance and communications. A natural leader, I supervise and train cross-functional team members, and expand on a high-performing workforce by providing direction, coaching, support, and mentoring.

I am excellent at unifying stakeholders using case studies, client stories, and technical solution overviews that drive high-impact decision-making, generate demand and engage target audiences. I possess an expert understanding of the media environment and digital transformations beneficial to strategically aligning brand content to maximise engagement and sales. I am additionally skilled in commercial trend analysis, product strategy development, catwalk/runway management, content generation, training and mentoring, product marketing, trend forecasting, and stakeholder engagement. As a steadfast professional with an optimistic attitude, intuitive business acumen, and a meticulous mindset to identify lucrative prospects, define transformation, and conceive organic competitive advantages, I am keen to be a part of a flexible and well-coordinated team.