IED Lecture

Art, Culture & Trends:
The Re-Mastering of Fashion for a New Era.

THE NEW ERA


In transitional times society is characterised by complexity and contradiction, where old systems falter and new ones have not yet emerged. In a global context driven by chaos, fast pace changes, sustainability challenges, and erratic societal behaviours, re-thinking fashion is critical. To explore the future of fashion, I will invite you to:

• Stretch your imagination and experience a collective knowledge on how to imagine different nuances, allowing for the plurality of visions, and appreciating originality
• Transform creative concepts into commercial success by offering a robust aesthetic, from artistic and cultural inspiration to fashion archives
• Understand the convergence of art, history, and cultural heritage, into Trends by empowering creativity and embracing the vibration of tomorrow
• Through a creative lens towards your future thinking, Re-set, Re-imagine and Re-create

INTRODUCTION


In the early part of 2020, when the pandemic started to impact business globally, Fashion had been experiencing tough, thought-provoking questions over its lack of direction. Responsibility and transparency, let alone the sustainability crisis, severe underpayment of employees, and question of the importance of Fashion, revealed a need for transparency and a re-birth of the entire system.

Fast forward to 2022. Fashion has entered a new era, unprecedented and even more dominated by external factors. We have reached a tipping point where businesses must improve their relationships with their target customers, decrease waste, and develop a sense of community to succeed in this new era of unpredictability. These exposed weaknesses have created an opportunity for fashion businesses to head systematic change for a more sustainable and inclusive future. (…)

RE-VISIT CULTURAL CREATIVITY


As early as 1434 to 1737, when the Medici family ruled Florence, Artists, writers, and architects were funded by the wealthy Bourgeois who recognised the importance of preserving culture, sponsoring masters like Leonardo da Vinci, Michelangelo, and Sandro Botticelli. Under their rule, Florence flourished as a centre of learning and the arts. Following this example, Fashion and Art can help break down cultural barriers and promote understanding, tolerance, and inclusivity while maintaining Creativity and accessibility. (…)

For full lecture, email lizzyabowring@gmail.com