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How Smart Retailers Can Win Brick Over Click

Faced with an endlessly changing landscape, finding ways to succeed needs more than just price competition; diversification is the ultimate approach for retail.

The year 2022 should, in all respects, be a year of perfection and completion, but instead, it is a year of Disruption. We are on an unending rocky road where businesses and society face extreme changes. Retail has usually been one of the first businesses to feel economic downturns, and the global forecast for the next year is bleak. The world faces new security threats and economic uncertainty; the crises of war, political unrest, energy costs, and inflation could not be more critical. Supply chain disruption negatively impacts everyday necessities and luxury items. At the same time, brick-and-mortar stores still recuperating from the COVID-19 outbreak are constantly challenged to innovate to keep clients’ limited discretionary dollars coming their way.   (…)

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