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The Five Macro Trends Defining 2023

Time has never been more pressing or moved more quickly; the world is on the cusp of dramatic failings, climate disasters, and socio-economic instability, and the lists continue. To thrive in this new era of unpredictability, brands must strengthen relationships with their target audiences, reduce waste, and foster a community spirit. While, at the same time, capturing the attention of new generations who will have different spending and consumption notions. Anticipating and setting the landscape for the future will be critical for a Brand’s survival. The Impression looks at five essential Macro-trends that will shape the industry for 2023 and increase in value over the next eight years. (…)

It is no secret that 2022 has been a year of self-evaluation as we try to side-step the continuous barrage of blows aimed directly at our purse strings. We are seeing the highest interest rates in 15 years. The Federal Reserve raised the Fed funds rate by 50bps to 4.25%-4.5% pushing borrowing costs to the highest level since 2007. It was a seventh consecutive rate hike, following four straight three-quarter point increases. (…)

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