S/S 24

Colour Forecast

Recognising that the future is not a passive conversation will be critical for the fashion industry over the next few years. But there is good news, S/S 24 dialogues will turn positive, underscored by new shifts in attitude towards clothes and colour. (…)

A renewed focus on restraint and practicality will witness the growth of foundational mid-tones and neutrals connected to lifestyle choices. On the other hand, pastels and cheerful, warm retro hues portray a caring attitude, generating feelings of serenity and warmth. (…)

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