Articles

How Color Branding Is Helping Luxury Brands Grow

Color plays a vital role in the world in which we live, and it can influence not only our thought processes but stimulate emotions. The challenge for brands is to understand the importance of color and how to apply its significance and when to select the most appropriate time. 

First, it is necessary to understand the psychology of color. According to Swiss psychologist Carl Jung, “Colors are the mother tongue of the subconscious.” A staple element of design, colors evoke emotions and states of mind and are a powerful marketing tool to frame the viewer’s mood.  

The psychology of color is associated with the emotional component of human experience; they are not at the level of culture and tradition but are at the automatic and biological levels. Color affects the nervous system depending on the different wavelengths that compose them. The warmer colors, such as reds and yellows, have longer wavelengths. Once transmitted from the eyes to the brain, the energy required to process them is more significant—the corresponding increase in energy level and metabolic rate results in a state of excitement.  (…)

Read the full article on The Impression

© The Impression